Introducing Dominique Barbagallo and Parklife’s New Paid Media Services
This past spring, Parklife launched paid media services to deliver highly effective, targeted advertising campaigns that drive engagement and revenue for our clients.
Alongside this exciting development, we welcomed Dominique Barbagallo to our team as our new Paid Media Specialist. Dominique brings a wealth of expertise in paid media, positioning Parklife to deliver even more value to our clients.
What Are Paid Media Services?
Paid media refers to any content promoted through paid placements, such as video ads, pay-per-click (PPC) ads, pop-ups, and sponsored social media posts. This type of media offers immediate access to new audiences and can be targeted to users who are likely to engage or make a purchase.
While paid media requires a financial investment, it can deliver rapid and measurable results. Paid media differs from owned media, which includes content the brand creates and owns, and earned media generated organically through reviews and social shares.
Brian Castle, Founder and CEO of Parklife, explained the importance of this new service line.
“Adding paid media to our offerings allows us to provide a comprehensive marketing solution for our clients,” he said. “By combining our creative strengths with effective media buying and placement, we can reduce the time and effort our clients spend managing multiple vendors and ensure their marketing campaigns are as impactful as possible.”
Meet Dominique Barbagallo
With a background in digital advertising and a keen understanding of market trends, Dominique is poised to lead our clients’ paid media strategies to success. Her role will involve designing and executing paid media campaigns that align with our clients’ business goals.
“I’m thrilled to join the Parklife team and contribute to our clients’ growth through strategic paid media campaigns,” Dominique said. “Paid media is an essential component of a well-rounded full funnel marketing strategy, and I’m excited to leverage this revenue-driving component to achieve customer growth and positive ROI.”
Enhancing Client Value Through Paid Media
Introducing paid media services at Parklife is a significant step forward in our mission to provide end-to-end marketing solutions. With Dominique at the helm, our clients can expect highly targeted and efficient advertising campaigns that maximize their return on investment.
“Dominique’s expertise in paid media is a game-changer for Parklife,” Brian added. “Her ability to analyze data, identify opportunities, and implement effective advertising strategies will enable us to deliver outstanding results for our clients. We’re excited to see the positive impact this will have on their businesses.”
Looking Ahead
As we continue to expand our service offerings and grow our team, Parklife remains committed to delivering excellence in every project. The addition of paid media services and the expertise of Dominique Barbagallo are just the latest examples of how we strive to meet and exceed our clients’ expectations. Welcome to Parklife, Dominique!
